Michael Facchinello

I am Michael Facchinello, a consumer brand marketing professional.

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Who Michael Facchinello is...Results oriented consumer marketing professional transforming brand strategies through digital marketing channels with expertise in acquisition, digital marketing and brand awareness development.  On a personal level, an avid learner and fierce competitor; with a flare for interpersonal relationships, and a charismatic personality. What Michael Facchinello does... Develop and execute branded digital media campaigns derived from market insights.  Campaigns focus on awareness, acquisition and retention to create business and maximize profit.  Creatively create solutions for business and marketing opportunities, while working within a framework.  Specific areas of expertise include: Digital Media Marketing Social Media Strategy Brand Development & Awareness  Acquisition, Retention & CRM Channel Promotions Content Creation/Copywriting Campaign Management Strategy Managing Stakeholder Needs How Michael Facchinello Adds Value … Use New Technology to Solve Old Problems: New media platforms allow for unparalleled CRM, providing the ultimate opportunity to create brand-evangelists/social-influencers.  I help customers consume brands, even when they are not consuming the product. Use New Technology to Solve New Problems: A recent study by Time Warner found “digital natives” switch media venues 27 times per non-working hour.  I create strategies to capture “digital natives” attention with presence on every digital venue, maximizing brand exposure, to effectively acquire new business. Drive For Results: Identify overall goals and break them in accountable objectives that can be completed in a clearly measurable fashion. Find me at MichaelFacchinello.com

Marketing Development Advisor at Chicago Beer Experience Beer Tours

November 2011 - 2012

-Analyzed brand and created strategy for improvement; including redesign of logo and style-guide - Conveyed brand to hotel concierge and created program to help facilitate on-premise sales - Managed execution for radio ad and Groupon promotion based off of financial concerns and target consumer insights, leading to adoption of Groupon promotion and withdrawal from radio ad

Free-Lance Writer at Celebrations.com

2011 - October 2011

- Copywriter for branded snippets focused at increasing site traffic by increasing search rank (SEO)

Campaign Manager at 30th District State Senate - Katie Facchinello

2010 - November 2010

- Used insights gleaned from VoteBuilder analytics on the Voter Activation Network, Inc and historic trends to create campaign and candidate branding strategy focused at acquiring unaffiliated votes • Executed social media strategy to retain registered party member’s votes, leverage acquaintances to maximize fundraising capacity, and create brand awareness • Performed promotional events to raise funds, recruit influencers, and create candidate buzz

Project Management Intern at M.B Kahn

2009 - 2009

- Organized and scheduled construction in components of $40m high school • Aided field-engineer with surveying, trouble shooting, and calculations • Utilized conversational spanish capabilities to manage teams of 3-6 workers in various assignments

Social Media & Marketing Manager at S3 Leagues Inc

October 2011

-Planned and executed 80 person promotional event to create brand equity generating $1,160 in profit, acquiring 35 original customers, and meeting budgetary concerns. - Created social media strategy focused on better search ranks, brand awareness, and CRM to acquire and retain customers — The strategy comprised of short and long term tactics - Promotional giveaways resulting in increased Twitter followers 216, Facebook likes 35%, Facebook post views 744%, and Facebook post feedback 440%

Colorado State University

2007 – 2011

Liberal Arts

University of Nicosia

2010 – 2010

Study Abroad

Concentration: European Studies

Marketing, Market Research, Branding, Strategy, Insights, Digital Media, Social Media, Oh yeah and Athletics